RGZP Zoo Systems
A complex enterprise architecture study designed to transform public awareness and operational efficiency at Rajiv Gandhi Zoological Park.
Role
UX Researcher & Designer
Team
2 Designers
Timeline
4 Weeks
Tools
Figma, Miro, PPT
Systems Thinking at RGZP
In this project, Ankit and I explored Rajiv Gandhi Zoological Park (RGZP) through a systems thinking framework, recognizing that a zoo is more than just a collection of animals.
Rajiv Gandhi Zoological Park, commonly known as the Rajiv Gandhi Zoo, is a 130-acre zoological park in Pune, Maharashtra. Established in 1999, it serves as a critical hub for conservation and public education.
Our Aim
We aim to uncover the intricate relationships that govern a zoo's functionality, seeking sustainable solutions that benefit both the captive inhabitants and the broader ecosystem.
Conservation
Protecting endangered species through breeding and habitat management.
Education
Spreading awareness about wildlife and ecological balance among visitors.
The Problem of Perception
Despite their importance, zoos are often misunderstood as mere entertainment venues rather than educational and conservationist institutions.
People lack awareness regarding the purpose and significance of zoos — they are seen as static displays rather than living ecosystems.
Responsibilities
As a UX Researcher and Designer, I steered the project through the full double diamond process.
Research & Mapping
Conducted research interviews, created visitor journey maps, and designed user personas.
Ideation
Developed flow diagrams, mind mapping, and brainstormed solutions.
Physical Prototyping
Designed and laser-cut souvenirs (keychains and badges) using selected durable materials.
Synthesis
Analyzed findings, empathy mapping, and identifying opportunities to frame a problem statement.
Strategic Implements
Figma
UI/UX & Prototyping
Miro
Mind mapping & Ideation
PowerPoint
Presentation & Delivery
Double Diamond Framework
We used the Double Diamond Process Model to explore problems deeply and deliver effective solutions.
Discover
Gathering insights through understanding zoos, mind mapping, and primary/secondary research.
Define
Analyzing findings, empathy mapping, and identifying opportunities to frame a problem statement.
Develop
Generating, evaluating, and refining ideas for potential solutions.
Deliver
Validating feasibility, prototyping, and creating proof-of-concepts (POCs).
Immersive Research
Multiple visits to RGZP allowed us to interview directors and visitors, uncovering the true operational heart of the zoo.
What's a Zoo?
- Houses animals
- Cares for them
- Displays them to public
Why exist?
- Conservation
- Education
- Research
- Rehabilitation
How work?
- Habitats
- Breeding
- Workshops
Classification & Insights
Management Architecture
Visitor Typology
Visitor Journey Map
User Personas
Iceberg Model
Solutions Matrix
We generated a variety of potential solutions to enhance the visitor experience and meet educational goals.
Digital Signages
Interactive boards to provide dynamic information about exhibited animals.
AR Experiences
Augmented Reality on signages, exhibits, and interactive booths.
Smart Dustbins
Gamified disposal — throwing garbage triggers rewarding animations.
VR Workshops
Virtual reality integration for events and educational workshops.
Interactive Maps
AR guides allowing visitors to start a personalized zoo journey.
Engaging Media
4D Movies about the Animal Kingdom and interactive games.
DIY Kit
Educational kits for kids to learn about wildlife at home.
Badge & Keychain
Collectible souvenirs representing different animals.
AR Photobooth
Capture memories with virtual animals in the zoo.
Final Implementation
The final deliverables included a monthly drawing competition, a prototype for the RGZP App, and an AR Mascot for interactive navigation.
Drawing Competition
Unique Themed QR Codes
RGZP Mascot - Tigo
A playful guide who helps visitors navigate the zoo via AR maps.
DIY Kit
Badge & Keychain
RGZP App Prototype
Zoo Adventure AR
An interactive game combining AR and photography. Play quizzes to unlock AR animals and earn stamps.
Interactive Map
Navigate efficiently with 'TIGO' guiding visitors and sharing wildlife facts in real-time.
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